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The Loyal Caddie, 2024, In-House
The Project
The Loyal Caddie is a golf and dog merchandise brand. The idea was an ode to the owner's best friend/roomate who recently passed away. He created this in honor of him and the interests they shared together; both golf and taking care of his dog.
The owner requested a classy logo of a German shorthaired pointer in a golf environment.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance!
I've been a huge fan of his previous work, two of which I own.
Identity Designed: The Process
Identity Designed
So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome!
If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity.
And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏
I can't wait to dig through these pages!
Placed next to Paula Scher in David Airey's new book - that's an absolute honour! Identity Designed is a must-have 🙌 Congratulations Alex, you've earned that spot!
JAMMED- Branding & Packaging Design
A contemporary jam brand exploring the intersection of
food, fashion, and visual culture.
Built through a bold identity system and expressive imagery.
See more → @ThinkOnTheEdge
What flavor are you choosing? :)
JAMMED is such a fun brand concept. The identity is loud and playful in the best way. That strawberry packaging is so good
Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
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