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I still think about a moment when one of my first clients asked me to redesign the hero section on their website.
I couldn't believe they thought they had a better idea for the design.
With my version, it was a great photo of an employee, smiling, wearing the uniform with the logo showing clearly… it was perfect.
With theirs, it was just the portrait of the owner.
I thought they were crazy, but I wanted to make them happy.
Years later, I see it different now.
Their focus was clarity and familiarity with the owner because clients wanted to see who owned the company, I was focused on was aesthetics.
The best design isn’t always the most beautiful one, it’s the one that works for the right audience.
What do you think about this balance of expectations? And which version of the hero section do you think is better?
I like the designer version, but I'd go with the client version because I understand where they're coming from. The customer is always right. *
* = but only sometimes, though.
Great insight. Design decisions often shift when business goals come into focus. While aesthetics attract attention, trust and familiarity drive conversions — especially for service-based businesses. Showing the owner adds credibility and human connection, which can outperform visually stronger designs depending on the audience.
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