Sometimes, all it takes is a change in color – and the exact same design can feel completely different.
The light version, with soft pink tones and natural textures, feels fresh, light, and airy. It creates a sense of calm, natural beauty, and a closer...
Residential Community — Zero-Carbon, Car-Free Neighborhood
Project Overview
An 11-hectare residential community designed as a walkable, low-carbon neighborhood. The site is bordered by streets on all four sides, allowing parking to be distributed along the perimeter while keeping the residential interior car-free and pedestrian-oriented.
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Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.