Sometimes, all it takes is a change in color – and the exact same design can feel completely different.
The light version, with soft pink tones and natural textures, feels fresh, light, and airy. It creates a sense of calm, natural beauty, and a closer...
The Light version works better for me here. The softer palette feels more natural with the imagery, but I’m curious how you decide when a design should go light vs. dark, do you usually base that more on the brand or the type of experience you want visitors to have?
The light version reads clearer to me too. The softer palette lets the imagery lead, and for a small business site I would test that lighter version first, since it usually feels more welcoming on a first visit.
Keeping the Halloween-inspired concepts coming! 🕯️✨
This time, we're sharing Ovelle — a luxury candle e-commerce website with warm tones, elegant typography, and a moody editorial aesthetic. Would love to hear your thoughts! 🎃