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Served as brand and experiential marketing strategist for Rose Neal Collective, coordinating 20+ in-store activations inside Ulta and Sephora over 6 years. Reached 500+ customers and beauty advisors through live brand experiences, product education, and community engagement. Managed logistics, vendor relationships, team scheduling, and post-event documentation for every activation. Created social content generating 10K+ views across platforms.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement.
I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment.
This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs.
Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
Amazing!
Giving a Local Business the Digital Glow Up It Deserves
For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.
Before
(https://facefoundrie.com/)
Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.
Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.
The new experience includes:
✨ A premium, mobile first design
✨ Clear service discovery for facials, brows, lashes, and skincare
✨ A redesigned membership experience
✨ Faster and more intuitive appointment booking
✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals
Automation
To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.
This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.
Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.
#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign
nice one
113 points. Top 10% of creatives on Contra.
Two weeks ago I joined the platform with zero presence here. Since then I've published 19 case studies, set up 6 productized services, and collected 10 client reviews, all from real projects spanning 9 years of brand identity, packaging design, and web development.
The profile score isn't random. It rewards the work you put into documenting your work properly: detailed write-ups with real context, accurate tools and roles on each project, client reviews, and services with clear deliverables.
Went from 0 to top 10% in about two weeks. If you're building out your Contra profile and wondering what actually moves the needle, happy to share what worked.
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