Secret Bridgewater
Marketing Project Manager & Community Strategist
New to Contra
Secret is ready for their next project!
Served as brand and experiential marketing strategist for Rose Neal Collective, coordinating 20+ in-store activations inside Ulta and Sephora over 6 years. Reached 500+ customers and beauty advisors through live brand experiences, product education, and community engagement. Managed logistics, vendor relationships, team scheduling, and post-event documentation for every activation. Created social content generating 10K+ views across platforms.
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Co-organize an annual Christmas Eve community event serving 200-300 unhoused neighbors and volunteers each year in Dallas. Manage end-to-end logistics including vendor relationships, volunteer coordination, transportation, donor outreach, and on-site execution from start to finish. Raised $30K+ in monetary donations over 3 years. Event received coverage from CBS News Texas.
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Led marketing strategy for a regional powersports dealership, growing their social media following to 100K and increasing engagement 37% by building an authentic community around local riders. Drove a 29% increase in service department foot traffic through targeted campaigns and earned media. Designed and launched this branded gift card program from concept through in-store implementation and full operational workflow.
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Serving as the fractional Community and Marketing Project Manager for Crevay's Radical Projects Collective. Developed and executed a LinkedIn content strategy, onboarded 39 members into the community portal, created 62 posts driving consistent engagement, and coordinated 24 events including end-to-end webinar management, including this live session, Owning the Why: How Project Professionals Claim the Value Agenda. Membership continues to grow month over month.
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