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[Beyond What You See]
A campaign built from scratch for Photon Scan — the diagnostic imaging arm of Photon Group. Concept, copy, captions, visuals and creative direction: written and designed to put its nationwide scan centers, and the clinical clarity they give a dentist, in front of the profession.
Hi Nugraha, the positioning really drove the visual system. I wanted the campaign to feel less like 'access to dental x-rays' and more like access to clinical certainty. So the direction leaned into contrast, depth, layered imagery, and visually translating the idea of seeing...
The network for creativity
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