Exploring a Warmer Visual Identity Through Video EditingExploring a Warmer Visual Identity Through Video Editing
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This one feels like a small turning point in the visual language we’ve been building for @afterluc.
Luc has always preferred a cooler color grade, so for a long time that became part of the visual identity of his content. In this piece, we decided to go in a different direction and explore something warmer, softer and more cozy.
It’s a subtle change, but it completely shifts the mood of the video. The warmer tones made the content feel more intimate and relaxed while still keeping the clean, refined look we usually aim for.
We ended up really liking the result, so maybe we’re entering a new era. haha
I love these moments where editing becomes less about following an established formula and more about testing how far the visual identity can evolve without losing what already makes the content recognizable.
Role: Video Editing, Color Grading, Pacing, Sound Design & Visual Storytelling
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