Designing a fragrance website with 2 sections that feels as premium as the product.
Built a fragrance experience where the product takes center stage.
I wanted the website to feel as refined as the fragrances themselves minimal layout, strong typography, immersive product visuals, and subtle interactions that make exploring each scent feel premium.
The goal wasn’t to fill the page with elements, but to give every product enough space to create its own presence.
Built with Next.js, with a focus on responsive design, smooth interactions, and a polished browsing experience.
The product imagery is doing most of the work here. Did you use art-directed mobile crops, or keep one image with a different object position? That can preserve label detail without loading the full desktop asset.
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one