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Designing a fragrance website with 2 sections that feels as premium as the product.
Built a fragrance experience where the product takes center stage.
I wanted the website to feel as refined as the fragrances themselves minimal layout, strong typography, immersive product visuals, and subtle interactions that make exploring each scent feel premium.
The goal wasn’t to fill the page with elements, but to give every product enough space to create its own presence.
Built with Next.js, with a focus on responsive design, smooth interactions, and a polished browsing experience.
This is very nice honestly 👏
Thank you !! Really appreciate it...😊
The product imagery is doing most of the work here. Did you use art-directed mobile crops, or keep one image with a different object position? That can preserve label detail without loading the full desktop asset.
Thanks a lot!! I used separate images for mobile rather than repositioning the same image.
That makes sense for fragrance packaging; a dedicated mobile crop gives you control over label scale and focal point while keeping the asset lighter.
This is inspiring! Thanks for sharing your process.
Thank you so much ! Really appreciate it..
Incredible luxury aesthetic, Rithik! The minimal layout hierarchy is spot on. Adding a subtle 3D parallax scroll effect on the bottle would elevate this luxury e-commerce experience even further.
Thank you! I think that would look really good with the bottle animations.
Separate mobile images should give you more control over the label size and framing. That’s useful for product shots where the packaging details matter.
The VELOUR GOLD presentation really does feel premium, Rithik. The oversized watermark type behind the bottle plus that warm amber palette gives each scent its own presence. Smart restraint in keeping it to two sections.
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The layout is mind-blowing
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This is amazing! I just read that a website with 0.06g per visit is in the 94th/95th percentile of the cleanest website in the world. That's Superb. Great work Laura!
