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It’s a marketing case-study Instagram carousel cover analyzing KFC’s 24/7 Open Doors campaign.
The design uses a bold, editorial style with:
Large headline: “How a bold move by a fast-food giant unlocked 24/7 opportunity.”
KFC branding and logo prominently featured
A real-world photo of the KFC campaign signage
Red, black, and off-white brand colors
Supporting line: “Swipe to analyze the campaign’s success >>”
A clean grid background and strong typography
Overall feel: professional, strategic, and agency-style, designed to make people swipe and learn about the campaign.
Strong case study cover. The bold headline makes you want to swipe through.
yeah its the ability to make the posts interactive!
Hmmm😊
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
"The Trace" is one of your best branding works. fantastic execution man
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
Sick 🔥
I joined Contra just a week ago and have mostly shared the client branding work I do through Mariya Design.
But I haven't properly introduced the other branch of my practice yet:
Color Systems by Mariya.
It started from something I kept running into in brand and packaging work: a color palette can look beautiful and still be surprisingly difficult to use.
So I began building systems around color instead of collecting combinations.
Today that includes:
/49 Luxury Color Systems
Role-led color systems for branding and packaging.
/365 Cultural Color Palettes
A growing archive of color directions inspired by places, objects, materials and visual culture around the world.
/Color Systems Workbook
A free tool for turning color inspiration into a usable system.
/Color System Sales Kit
A practical tool for designers presenting and selling color direction to clients.
I'll share some of the systems, visual references and thinking behind them here over the next few weeks.
If you're a designer, brand strategist or just slightly obsessed with color, this side of my work is probably for you.
Color Systems by Mariya
mariya.design/color-systems
