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Macharii Foundation | Strategic Branding for Non-Profit Growth
We developed a strategic visual identity for the Macharii Foundation, focusing on their mission of human development and scalable impact. The branding combines structured professionalism with an organic, human-centric feel.
The Vision :
Icon Logic: A symbolic fusion of the letter 'M', a human figure, and an upward growth arrow.
Palette: Trust and growth (Forest Green), stability (Gold/Ochre), and warmth (Cream).
Typography: Poppins—a clean, geometric sans-serif for international clarity.
Built for digital scalability. This identity system transitions perfectly into motion graphics and video, ensuring a cohesive voice across all fundraising and awareness campaigns.
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