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Taste Test
Same flavour, two moods. One is bright and airy: lavender buttercream and gold leaf in a foil case, lilac plinth, yellow walls with a cobalt circle cut behind it and palm shadow across the top.
The other is dark and lacquered: glossy purple ganache with berry compote running over the edge, chocolate shards, a faceted metallic wrapper on black stone under teal and magenta light.
One is daylight. The other is after hours. 👇 #brandconcept #foodbranding #artdirection
2 voted
50%
2 voted
50%
4 votes
Closed
The contrast between the airy palette and the after-hours treatment is beautifully judged—especially the cobalt and magenta shift. The foil-case details make the concept feel wonderfully tactile.
bellora
Both Branding wins...keep rolling!!
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Which box would you put in the trolley?
One is calm and warm: cream carton with a gold sun mark, a ceramic bowl on travertine, honey pooling at the edge and oat rings dropping into milk against deep blue.
The other is loud and saturated: a tapered purple pack with an embossed monogram, fluted glass bowl, berry pieces spiralling through a pink splash on acid green.
One is a quiet morning. The other is a wake up call. 👇
#brandconcept #packagingdesign #artdirection
2 voted
50%
2 voted
50%
4 votes
Closed
Two logo directions for JLV Beauty Co same gold-and-black palette, same monogram DNA, same three-version system (white, dark, gold). Two completely different personalities.
Concept 01 (Modern Monogram)
The JLV letters interlock inside a soft rectangular frame with clean, geometric strokes. "beauty co" sits beneath in lowercase modern sans-serif. The monogram reads contemporary structured but not stiff. It feels like a brand that launched this year, not one borrowing from the past.
Concept 02 (Heritage Crest)
The JLV letters weave together in ornate serif strokes inside an oval arch with "JLV BEAUTY CO" in wide-tracked uppercase beneath. The monogram reads classical layered, detailed, elegant. It feels like a brand with a legacy, even if it's brand new.
2 voted
40%
3 voted
60%
5 votes
Closed
Both directions hold together beautifully, but they tell very different brand stories—the modern monogram feels crisp while the heritage crest brings more ceremony. Great setup for a meaningful choice.
Which pack would you grab at the till?
One is cool and precise: brushed steel tin on a blue plinth, a lit circle behind it, white pellets suspended in a slow arc under one hard beam.
The other is loud and playful: translucent pink case shaped like the fruit, lime green set with an arched recess, seeded cubes tumbling around it in flat bright light.
One sells control. The other sells fun. 👇
#brandconcept #packagingdesign #artdirection
11 voted
39%
17 voted
61%
28 votes
Closed
Would have preferred frost having the melts casing