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Sharing a website design for a fashion brand!
This project took me so long to finish! Honestly, the hardest part was designing the whole Conversational Search, VTO (Virtual Try-On), and Smart Cross-Styling workflow. I really wanted to build something beyond a standard static website with basic interactions. I ended up creating an AI assistant that doesn't just give robotic replies it actually recommends pieces that perfectly complement the outfit you just picked, working just like a personal stylist ✨
Check out the full project:
https://www.behance.net/gallery/254834427/Brand-Website-Design-for-fashion-brand
websitedesignwebdesignproductdesignerAI Chatbot DevelopmentFashion DesignAdobe FireflyAdobe PhotoshopFigma
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A little look at how Nazariya Living stands apart from its category.
On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.
We chose not to blend in. :)
Which side catches your eye?
3 voted
30%
7 voted
70%
10 votes
Closed
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
Really impressive work! Your creative approach and attention to detail are worth appreciating.
Your competitors are a reference point, not a creative brief!!
For Nazariya Living, we started by studying the visual language of the premium carpet and home décor category. From logo styles to typography and overall aesthetics, we mapped the conventions that had become familiar across the market.
But understanding the category was only the starting point.
We wanted to build something that didn't just fit into the market, but brought a distinct point of view to it.
An identity rooted in storytelling, archival references and a visual language of its own.
Understand the category. Challenge the convention. Build something worth remembering.
That's how we approach branding for all of our clients.
Are you looking to build a brand that stands apart rather than blend in? Let's talk.
Challenge the convention is easy to say. Ignoring the carpet aisle's beige bible takes nerve.