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María Moya
• Jun 29
AccessPass — Accessibility Platform for Everyday Independence
UX/UI Design • Mobile App • Product Design • Design System • Social Impact
Overview
AccessPass is a community-powered accessibility platform that helps people confidently plan everyday outings.
The product combines a mobile application, digital accessibility pass, and community-driven place reviews to help users discover accessible locations, communicate their needs without repeatedly explaining them, and navigate the world with greater confidence.
Designed for people with temporary, invisible, and permanent accessibility needs, AccessPass transforms accessibility information into something simple, trustworthy, and human.
The Problem
For millions of people, leaving home often involves uncertainty.
Existing map services rarely provide reliable accessibility information, while every location presents different challenges depending on each person's individual needs.
Many users repeatedly have to explain their condition to staff, worry about arriving somewhere inaccessible, or avoid going out altogether because they simply don't know what to expect.
The challenge was designing an experience that reduces anxiety before users even leave home.
The Solution
AccessPass combines community knowledge with inclusive product design through four core experiences:
Discover accessible places based on individual needs.
Carry a personalized digital AccessPass that communicates accommodations without revealing medical information.
Read and contribute real accessibility reviews from the community.
Plan outings with confidence using practical accessibility information instead of assumptions.
Every interaction was designed to prioritize privacy, simplicity, and emotional reassurance.
My Role
As the sole UX/UI Designer, I was responsible for the complete product experience, including:
UX Research
User Interviews
Information Architecture
User Flows
Wireframing
Design System
Mobile UI Design
Landing Page Design
Brand Identity
Character Design (Tramo)
Prototyping
MVP Design
Design Process
My process focused on understanding not only physical barriers, but emotional ones.
Discover
Interviewed users with diverse accessibility needs to understand daily challenges.
Define
Mapped user journeys and identified uncertainty as the biggest pain point.
Design
Created an accessible interface focused on clarity, reduced cognitive load, and personalized experiences.
Validate
Iterated prototypes based on usability feedback before building the MVP.
Research Insights
After interviewing participants with different accessibility needs, one insight stood out:
People weren't avoiding places because of accessibility itself—they were avoiding uncertainty.
The product shifted from simply listing accessible locations to helping users understand what to expect before they go.
That insight became the foundation of the entire experience.
Design Highlights
Personalized Digital AccessPass
Users choose exactly what information to share while keeping their medical details private.
Community-Powered Reviews
Accessibility information comes from real experiences rather than static business descriptions.
Inclusive Design System
A scalable design language built for accessibility, consistency, and future product growth.
Tramo — Emotional Companion
Rather than acting as a traditional mascot, Tramo was designed as an emotional guide that reduces anxiety throughout the user journey.
Eight emotional states reinforce key product moments, creating a warmer and more supportive experience.
Impact
AccessPass was designed to create meaningful social impact by making everyday spaces more accessible for everyone.
It supports people with:
Temporary conditions
Invisible disabilities
Mobility limitations
Everyday accessibility needs
By combining community knowledge, privacy-first design, and inclusive UX principles, the platform helps people move through the world with greater confidence and independence.
Deliverables
Mobile App UX/UI
Landing Page
Design System
Component Library
User Research
Information Architecture
Interactive Prototype
Brand Identity
Character Design
MVP Experience
Key Outcomes
End-to-end mobile product designed from research to prototype.
Privacy-first digital accessibility pass.
Community-driven accessibility platform.
Complete visual identity and scalable design system.
AI companion designed to improve emotional engagement.
MVP prepared for launch in Trujillo, Peru.
Final Reflection
AccessPass taught me that inclusive design isn't about adding accessibility features—it's about designing products that respect people's independence, dignity, and confidence from the very first interaction.
Great design doesn't just solve problems. It helps people feel understood.
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