NOIR ÉLITE — Luxury Fragrance Campaign Concept A fragrance is remembered not only by its scent

NOIR ÉLITE — Luxury Fragrance Campaign Concept A fragrance is remembered not only by its scentNOIR ÉLITE — Luxury Fragrance Campaign Concept A fragrance is remembered not only by its scent

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Anisha Yadav

• Jul 4

NOIR ÉLITE — Luxury Fragrance Campaign Concept

A fragrance is remembered not only by its scent but by the story its visuals tell.

For this concept, I focused on creating a premium campaign that blends cinematic lighting, refined composition, and a minimalist aesthetic to communicate sophistication and exclusivity.

My goal was to transform a fragrance into a visual experience that captures attention before the first impression is even made.

I'd love to hear your thoughts and feedback.

#CreativeDirection #ProductMarketing #LuxuryBranding #FragranceDesign #Advertising #VisualDesign

Yosep Rendi

• 2d

Human by Design, LUMMÉ.

I didn’t start with a prompt. I started with a concept.

The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.

From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.

AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.

envatochallenge Brand Design Graphic Design Video Editing Envato

Anna D

• 1d

The branding looks great!

Fernando Fernandes

• 2d

Short video from a luxury brand.

Canva Design Videography Web Design ChatGPT Figma Canva

Tehreem Fatima

• 2d

Hey guys! wanted to share a little brand concept I've been playing with "Crimson & Citrine," a luxury dessert & coffee lounge.

The challenge I set for myself: luxury and color usually don't mix, luxury tends to mean muted, neutral, safe. So I picked two colors that shouldn't work together on paper (deep oxblood crimson + citrine gold) and built the whole identity around making that contrast feel expensive instead of loud.

Signage, packaging, menu boards, merch, all one system, one mood. 🍷☕

Indulgence, undiluted.