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Hey guys! wanted to share a little brand concept I've been playing with "Crimson & Citrine," a luxury dessert & coffee lounge.
The challenge I set for myself: luxury and color usually don't mix, luxury tends to mean muted, neutral, safe. So I picked two colors that shouldn't work together on paper (deep oxblood crimson + citrine gold) and built the whole identity around making that contrast feel expensive instead of loud.
Signage, packaging, menu boards, merch, all one system, one mood. 🍷☕
Indulgence, undiluted.
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