VORTX- Brand Identity
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What if a 19th-century ceremonial textile became a contemporary fashion identity?
PELEPAI translates Lampung’s symbolic ships, figures, geometry, colors, and textile techniques into a bold visual identity expressed through fashion and film.
Discover the full brand world:
https://on.contra.com/zgtDTd
(https://on.contra.com/zgtDTd)Original artwork from The Met:
https://www.metmuseum.org/art/collection/search/855873
Created with @FLORA
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Building PULS – A Cycling App That Makes Every Ride Worth Sharing
PULS is a dedicated cycling tracker designed for riders who want more than just numbers. It focuses on clean ride tracking, meaningful progress, and beautiful achievement cards that are ready to share.
The app lets cyclists track distance, speed, elevation, cadence, and duration in real time. After every ride, users get a clear summary and can turn their performance into a custom visual card — complete with route map, key stats, and personal highlights — then share it directly to Instagram, WhatsApp, X, and more.
How I built it:
Step 1.
I started by writing a detailed Product Requirements Document using Claude through MCP. This PRD became the foundation for the entire product.
Step 2.
I used Flowstep to generate the initial UI designs directly from the PRD. This gave me a complete starting point for the full user flow — from onboarding and live tracking to ride summaries and the achievement card editor.
Step 3.
I moved everything into Figma to refine the design system, improve visual hierarchy, polish spacing, and make every screen feel consistent and premium.
Step 4.
Once the designs were finalized, I brought them back into Flowstep to create interactive prototypes and validate the experience.
Step 5.
Finally, I used Claude via MCP again to help turn the polished designs and prototype into a working product.
The result is a focused cycling app that combines accurate tracking with a shareable, aesthetic layer that most fitness apps still lack.
https://app.flowstep.ai/file?activeFileId=beabc6f4-e8a6-48f6-b457-0b91fdb15f62
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Human by Design, LUMMÉ.
I didn’t start with a prompt. I started with a concept.
The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.
From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.
AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.
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