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Pepsi: The Real Cola Showdown
A bold, humorous Pepsi campaign concept using dramatic visuals and playful rivalry to create a memorable, attention-grabbing brand message.
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Branding for Day of CTO a newsletter or digital media that captures the real, day-to-day challenges of being a CTO. It reads like a diary of tech leadership, sharing the realities that are often left unsaid.
Branding 😍
Before I opened Figma for NYC TaxAbate Advisors, I asked Ori one question.
Who is actually reading this website and what do they need to believe before they reach out?
His answer shaped everything. His clients are volunteer co-op and condo board members in New York. People with busy lives, no legal or financial background, and a building full of neighbors depending on them to make good decisions. They weren't going to hand their building's finances to someone they didn't immediately trust.
That meant the brand had to earn trust before it said anything else.
So before a single color was chosen or a logo sketched, we built a brand strategy around five values: transparency, fairness, partnership, precision, and clarity.
Those five words became the filter for every decision that followed. Does this color feel transparent? Does this layout feel precise? Does this copy feel fair?
That's what brand strategy actually is. Not a mood board. Not a font choice. A set of principles that make every design decision easier and every outcome more intentional.
If you're building a brand and you haven't answered that question first, the design work starts too early.
#brandstrategy #branding #webdesign #soloexpert #webflowdeveloper #smallbusiness #brandidentity #independentprofessional #websitedesign #nycbusiness
