Ori Efroni spent years in New York property management watching self-managed co-op and condo boards miss out on tax savings they were legally entitled to. Not because they were ineligible. Because nobody filed for it.

He built NYC TaxAbate Advisors to close that gap. One firm dedicated to one thing: helping co-op and condo boards across New York City claim the Cooperative and Condominium Tax Abatement they are owed. No upfront fees. No risk. Contingency only.

To date, Ori has filed for 122 buildings, served 1,621 units, and secured over $4,174,772 in savings for his clients.

NYC TaxAbate Advisors is a New York City property tax abatement consultancy founded by Ori Efroni. He helps self-managed co-op and condo boards claim tax savings they are legally entitled to but have never been told about. No upfront fees. Contingency only. To date he has filed for 122 buildings, served 1,621 units, and secured over $4.1 million in savings for his clients.

Ori came to me needing a brand identity and Webflow website that positioned him as the credible specialist he already was. The challenge was specific. His clients, volunteer co-op and condo board members making significant financial decisions about their buildings, needed to feel confident in him before they ever got on a call.

When Ori came to me, he had a clear and compelling offer. But nothing to show for it online.

He needed a brand and website that could do one specific job: make a volunteer co-op board member, someone responsible for a building full of neighbors and making a significant financial decision, feel confident enough to book a call with someone they had never met.

That's a high bar. Trust has to land before anything else. And it has to land fast.

The brand couldn't look like every other financial services firm in New York. It couldn't feel cold or corporate. But it had to feel serious. Precise. Like the kind of person you'd hand your building's financial paperwork to without a second thought.

We started with brand strategy before touching any visuals.

Five core values shaped every decision that followed: transparency, fairness, partnership, precision, and clarity. Two creative directions were developed and presented. Ori chose Quiet Authority, a restrained, confident identity built to communicate credibility before a single word is read.

The Big Idea we built the entire brand around is two words.

The tax abatement that belongs to your building. The savings sitting unclaimed in a system most boards don't know how to navigate. The money that was always there, waiting for someone to go get it.

Simple. Direct. Completely ownable.

The logo is a combination mark featuring a New York City skyline where one differentiated building in deep navy carries a keyhole as its primary negative space. The surrounding buildings sit in muted steel blue. The concept communicates unlocking hidden value without explanation.

The wordmark sits beneath in three lines of equal visual weight: NYC. TAXABATE. ADVISORS.

A complete brand style guide was delivered covering all logo variations, color palette, typography system, imagery direction, and brand usage rules, giving Ori everything he needs to maintain a consistent, professional presence as the business grows.

The eight-page Webflow website was built around one conversion goal: getting the right building board member to book an eligibility call.

Every page decision came back to the same question. Does this make the right person feel confident enough to take the next step?

The homepage leads with the problem Ori's clients recognize immediately, buildings losing money they didn't know they had, then moves through proof, process, and a clear path to action. The stats block, 122 buildings, 1,621 units, $4.1 million saved, does the heavy lifting on credibility before Ori's bio adds the human dimension.

The primary CTA routes to a Calendly booking page where a mandatory building address field allows Ori to research eligibility before the call starts. The conversation begins with answers, not discovery. That's a meaningful differentiator and it's built directly into the experience.

Additional pages cover how the process works, a detailed FAQ handling the most common objections, a blog CMS for ongoing content, and full legal compliance pages.

Technical deliverables included Calendly booking setup & branding, GA4 setup, Google Search Console verification, full on-page SEO optimization across all pages, Termageddon legal integrations, detailed Brand Style Guide and a ten-page branded client handover PDF with Loom video walkthroughs so Ori could manage his own site with confidence from day one.

A brand and website that earns trust before Ori says a word.

From the first impression of the logo to the last click before booking a call, every element of this project was built to answer the question every co-op board member is silently asking when they land on the page.

Can I trust this person with my building?

Ori Efroni, Founder, NYC TaxAbate Advisors, Israel