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The negative space in that leaf/flame shape is doing the heavy lifting, reads clean even shrunk down to favicon size probably.
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CityGolf USA - Logo Design
Sharing a recent logo project for CityGolf USA, an indoor golf experience looking for an identity that felt elevated and established while still approachable.
The direction explores a custom signature-style wordmark with subtle golf references built directly into the lettering.
The goal was to create something distinctive and immediately recognizable, elevated and aspirational, while still feeling approachable to a broad range of golfers.
Really enjoyed developing this one and seeing the identity come to life across different applications.
Check I out! CityGolf
Logo Design · Logo Suite · Secondary Mark · Brand Applications
The signature-style wordmark was a great choice for this, Sydelle. It feels premium without becoming too formal, and seeing it across the golf balls, apparel and interior signage really sells the identity as a complete brand system.
The mark behind ASTRAL.
Probably one of our favorite details from the whole project.
This is underrated, looks very cool!
Which direction would you choose for a pet brand? 🐾 I created these hand-drawn illustrations for Stormi & Co, a pet & human accessories brand, featuring the owner’s own pets. 🐶🐱 The goal was to create a playful, warm, personal visual language that could work across packaging and brand touchpoints.
A: Character-focused, with the pets as the main storytelling element
B: More graphic and brand-focused, combining illustrations with typography, shapes, and playful layouts
Which feels stronger to you, and why? Is it the personality, emotional connection, brand recognition, or how well it could translate across packaging? 👀🐾
17 voted
45%
21 voted
55%
38 votes
Closed
Character focused for me ! Love them all tho. ❤️