La Matería La Matería is a space in the Malasaña neighborhood of Madrid dedicated to mateLa Matería La Matería is a space in the Malasaña neighborhood of Madrid dedicated to mate
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Nicolás Cirillo
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La Matería La Matería is a space in the Malasaña neighborhood of Madrid dedicated to mate culture and Latin American traditions. As a Uruguayan who grew up with mate as a daily ritual, this project was different from day one.
The visual identity is built around the objects of the ritual itself: the gourd, the bombilla, the textures. The color palette comes directly from the natural tones of yerba mate.
The result is a brand that feels authentic because it came from the inside out.
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