Here’s why I actually cared about performance on this project:
I’m building a site for hikers on the edge of a forest.
Which means: spotty connection and slow loading
Having a site run fast isn’t optional here, it is the difference between people seeing your brand or literately walking past it.
This is my first real project so I wanted it to feel right.
I went a bit deeper and did some very advanced demographic research:
I looked out the window 👀
Most people hiking here are a bit older.
What that meant in practice:
– bigger, clearer text
– simple layouts without much movement
– fewer heavy elements
I removed a lot of “cool” things and honestly… it made the site better.
Desktop still gets the fun stuff.
I didn’t do anything crazy.
No custom code.
No over-engineering.
Just a few targeted decisions based on the audience.