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I started working on this project practically the first day of lockdown in Spain.
The context was wildly different...
Now, we've just kicked off a rebrand. Not because the original work was no good, but because the world is a VERY different place and their brand strategy is living in 2020.
Can't wait to unmask a new identity (forgive the pun).
Check it out
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most designers ruin projects for one reason:
They design for their ego.
Not for the client.
A calm brand doesn’t need chaos just because you’re bored.
And an aggressive brand shouldn’t look like Stripe just because it’s trendy.
Good design isn’t self-expression.
It’s strategy.
Before choosing colors or layouts, ask:
Who’s the audience?
What’s the goal?
What actually moves the needle?
Skip that part…
And you’re not designing.
You’re gambling.
If your brand or website feels off right now, DM me before it becomes an expensive mistake.
Also... "Most clients ruin their brand for one reason: They want designs for their ego. Not for the brand." hahaha
The Brand Moodfilm and Visual Identity Generator is a node-based AI workflow built in Melius designed as a creative brainstorming tool for designers. It helps turn a simple brand brief into a complete visual identity board that can spark direction and inspiration.
The process begins with a short questionnaire covering the brand name, audience, tone, and positioning. An AI node analyzes these inputs to define the brand’s core personality, archetype, and emotional themes. This gives designers a strategic starting point rather than a blank page.
From there, the workflow generates a cohesive visual system including a suggested color palette, typography direction, logo style ideas, and imagery inspiration. It also creates example visuals such as a hero image or website concept to help designers see how the brand could come to life.
All of these elements are assembled into a clean visual board and exported as a high-quality image. Instead of replacing designers, the workflow acts as a creative partner, helping them explore directions, refine ideas, and kickstart the branding process with structured inspiration.
Building this in Melius allowed me to clearly structure the creative process from strategy to final output, and the node-based system made it easy to connect AI reasoning with visual generation in a logical and flexible way.
Hey there! Can you share the public link to this project?
You can do this by changing the General Access setting on your Melius project from 'Restricted' to 'Anyone with the link.'
Currently preparing mockups and assets to build a brandbook for Élanor.
I'm super excited about this brand!
Elanor is a modern luxury skincare and wellness brand blending botanical purity, sensorial ritual, and refined design into an elevated everyday experience.
PS: I love you Bendito Mockup
This design is clean
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