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A lot of teams default to Canva for LinkedIn posts.
Itās easy.
But easy isnāt always scalable.
I build systems in Figma for individuals and companies that want:
ā¢ consistent branding
ā¢ reusable layouts
ā¢ structured components
ā¢ faster production
ā¢ no weekly redesign
I recently delivered one for an AI consultant.
Now she simply:
duplicates a template
swaps text and/or images
exports
Thatās it.
No redesigning.
No layout decisions.
No inconsistency.
Easy isn't always scalable. That is very true. One goat for youš
This is the real value of systems thinking, Bram. You're not just designing templates, you're removing friction from the production process.
That consultant going from zero redesigns to just duplicate-swap-export is exactly the outcome good design systems should enable.
That's scalable.
Most people optimize for easy. Few optimize for repeatable.
Niceee! easy to use and quick!
scalable and reusable system š¤©
wonderful design! good!
This is the difference between designing posts and building a system. Canva is quick, but Figma done right creates repeatability and brand discipline. Removing layout decisions saves time and protects consistency. Smart move for anyone thinking long term.
This is really cool
This is brilliant, Bram! The shift from Canva to Figma for scalable LinkedIn content is a game-changer. Building reusable component systems saves so much time in the long run. How do you typically structure the design tokens and variants for different content types? Also curious...
Good work!
I use figma too but tbh I think people don't care what tool you used so long you are making Value packed contents.
Scalable systems like this are game-changers! Structure beats starting from scratch every time
Fantastic!
This is a great idea. I shall start looking into this more. Thanks for the post!
The network for creativity
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