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☕ Moka: A New Era of Coffee — Brand Identity & Editorial Concept
Minimalist luxury meets quiet sophistication. I’ve just published my latest branding project for Moka, a modern coffee concept defined by an off-white monochromatic palette, pristine typography, and high-end editorial lifestyle photography.
From tactile packaging and clean stationery to serene spatial design, every element was crafted to elevate the specialty coffee experience.
✨ Tools used: Gemini, Kittl, Figma, Photoshop, Illustrator
Take a closer look at the full case study and drop your thoughts here: 👇 🔗 Check it out on Contra
💬 I’d love to hear your feedback on the aesthetic! Like, share your thoughts in the comments, and hit that goated repost if this inspires your feed today!
You asked for feedback on the aesthetic, so here it is. The big lowercase moka on a white bag and the black sign on the white storefront are crisp and very Scandinavian, and the nested small caption keeps it premium. Honest critique: this is a very familiar third-wave coffee...
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Trust is built into every detail of a brand.
For a law firm, a logo is only the beginning. The entire visual identity needs to communicate credibility, professionalism, and confidence before a conversation even starts.
That was the thinking behind the brand identity for Ramos Souza & Nalesso, a legal brand developed around a simple direction: create an identity that feels authoritative, refined, and contemporary without losing the character of a traditional law firm.
The shield-inspired emblem draws on ideas of protection and precision, while the eagle introduces a visual connection to vision and strength.
A deep forest-green palette establishes distinction and sophistication. Refined serif typography adds authority, while clean sans-serif lettering maintains clarity across the system.
From logo design and typography to color selection, business cards, and branded stationery, every element was developed to work together as one cohesive visual identity.
The goal wasn't simply to make the firm look professional. It was to build a consistent brand identity that could carry that impression across every client touchpoint.
Because strong branding isn't just about how a business looks. It's about what people perceive, remember, and trust.
I'm a brand identity designer helping businesses build distinctive brands through strategic thinking, purposeful logo design, and cohesive visual identity systems.
Explore the full case study on my Contra portfolio.
#BrandIdentity #BrandDesign #LogoDesign #VisualIdentity #BrandStrategy
