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FemiCora Physio is a modern pelvic-floor education brand for women — created to make body knowledge feel accessible, respectful, and empowering. ALETRA developed a clear visual identity and content system that communicates trust and medical credibility without feeling cold or overly clinical.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Nobody's going to frame your brand guidelines on their wall. And that's the point.
Every year there's a new wave of "design trends" adaptive identity, modular components, flexible color palettes. And every year companies spend months making guidelines that look incredible as a Behance case study and then collect dust in a shared drive.
You know what actually works? a system your marketing team can use without calling a designer. Rules that are clear enough that someone on your growth team can build a landing page that still looks like your brand.
The identity work I'm proudest of isn't the stuff that gets the most likes. It's the stuff where a client's ops team is shipping brand-consistent assets six months later without asking me for help.
That's the job. Making it look good AND functional.
I always have mixed feelings when delivering traditional brand guidelines - more now that brands move so fast. I totally agree with the foundational rules that anyone can pick up later and execute, but that can be, for example, a software that has all the rules built in to...
I designed a poster for a cocktail bar event using Kittl.
Which poster version do you prefer (1 or 2)?
Looking amazing @Rita Digore
I will use this as a client.
Karmae, a fragrance concept exploring the space between earth and atmosphere.
This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless.
The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light.
Genderless, atmospheric, and quietly powerful.
Really enjoyed building this world and translating the idea of orbit and movement into something tactile.
More from this project coming soon, including a deeper case study.
This looks beautiful. The chrome bottle with the mineral textures creates a really elegant contrast.
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