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Branding v3 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
See full case study here
Creative work
One of the best designs I’ve seen today. Really solid work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Someone told me my work was strong on visuals, thin on systems.
So I built an entire aerial-hardware brand to prove them wrong — name, identity, product photography, two working motion specs. From one logo mark.
Website live here
Its incredible! Where is that "someone". 😆
New brand identity for Cadvel, a data analytics startup that sells real-time infrastructure to enterprise teams.
The idea was simple: data comes in raw and leaves structured. So the logo is a stack of bars in different lengths, stepped like a pipeline, and everything else grows from it. That includes one typeface (Suisse Intl), a deep green and ivory palette, a 28-icon set built on the same bar geometry, and signage, print and three social directions: 3D, ASCII pattern and gradient.
Result: a B2B data brand that looks as engineered as the product behind it.
🔥 If you were building an AI Wellness Companion today, would you design a feature or a brand people could actually form a relationship with?
I explored two directions for the same product.
🅰️ Emotional Companion
Built around context, continuity and the feeling that it remembers you.
🅱️ Character Led Companion
A recognizable character that becomes the emotional anchor of the product.
Imagine you’re the founder. Which concept and character would you bet the brand on for the next few years?
Which feels more distinctive, memorable and scalable?
👇 A or B and why?
#AI #WellnessApp #AICompanion #ProductDesign #MobileAppDesign #BrandDesign #UXDesign #HealthTech #AsolDesign
30 voted
39%
46 voted
61%
76 votes
Closed
Character definitely wins here. I think it's like verion2.0 of the emotional one.
