Sleeve Stories Museum Exhibit Identity SystemSleeve Stories Museum Exhibit Identity System
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Sleeve Stories is an identity system for a conceptual museum exhibit on the evolution of album cover art. The brief was to appeal to longtime vinyl collectors and streaming-native audiences at the same time, bridging the vinyl, CD, and streaming eras under one visual voice.
The logo pairs a circle (the record) with a bold square (the sleeve). A low-opacity grid of iconic album covers runs behind every piece, tying today's cover art back to decades of design history. Orange and blue gradients bring warmth, and clean black type keeps the system current rather than purely nostalgic. The system carries across a poster, an Instagram carousel, and a 3D object.
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