We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels. Its positioning was already defined. Our job was to make it visible. The organizing idea was refraction: one source opening into multiple expressions. Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement. If your brand needs a lot of variety, decide first what every variation stays connected to.

Kalotės Pušynas, a gated quarter of modern houses.

I created the identity and the website. A wordmark that joins modern and classic, a deep blue and cream palette with four steps of blue, kalotespusynas.lt where buyers choose their house plot by plot, and everything the sales team hands over on site.

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