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Sharing a project I'm really proud of: the 2025 broadcast design for the Northern Super League, Canada's new professional women's soccer league.
What made this one special is that the league had no visual history on TV. Every graphic viewers saw in that first season had to be created from zero, for a league that was introducing itself to the country.
The goal was a broadcast identity that feels as ambitious as the league itself: bold enough to stand out on screen, clear enough to follow at a glance, and flexible enough to carry six different clubs inside one consistent system.
The biggest lesson for me: when you design for a league that's just being born, you're not only packaging matches. You're helping define how people will remember its first season.
I'd love to hear from anyone working in sports or broadcast design: how do you approach building a visual system for a league that's launching from scratch?
When I've had to build a system from zero, I start by designing the three or four moments that will repeat most often, like the score bug and player intros, and let the flexible parts follow. For a six-club league I'd also stress-test the shared frame with each club's colours at their worst contrast.
Absolutely, I really agree with this approach. In the full project I explored a few different test paths around how the system could flex across the clubs, but your point about stress-testing the shared frame at the worst contrast is especially valuable. Definitely something I’d push further. Thanks for sharing this perspective!
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