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A self-initiated hair oil campaign exploring how one product can be developed into a complete commercial visual system.
The campaign combines product-focused photography, texture, lifestyle moments, and editorial compositions to create a premium beauty direction while keeping the product at the center.
Creative Direction + AI Commercial Photography
Moratty Studio
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Nike × Champions League Ball Concept
An independent concept exploring what a Champions League ball could look like through Nike’s visual language.
The idea starts with a star containing a Swoosh in the negative space, then extends into a complete ball system using Nike’s existing panel construction.
Designed and animated with Spline, After Effects, and a custom 3D ball tool built for the project.
Unofficial concept. Not affiliated with Nike or UEFA.
This is very well thought of and creative
> this hit me. never thought about it like that - art that was made to make everyone same, now used to talk about finding yourself. super clever work.
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
I kept...
Art built to make everyone the same, now used to talk about finding yourself, is a brilliant flip and you described it better than the caption did. The halftone grain and that limited red, navy and cream palette carry the whole message. Sharp eye for sharing this.
That's cool man it feels professional 🎉🎉🎉