PlanetF1 Rebrand 🏁 PlanetF1 is one of the world’s leading independent Formula One media platforms, established in 1999 and part of the Planet Sport Group. Known for its global audience and trusted race coverage, it delivers breaking news, analysis and live weekend reporting to millions of F1 fans worldwide. I led the rebrand and wider visual overhaul of the platform. Working closely with key stakeholders, I drove the research and discovery phase before designing and presenting a refreshed identity system built to position PlanetF1 as a modern, digital-first brand for Formula One audiences. The identity needed to feel fast, precise and unmistakably connected to the sport, while elevating the platform’s presence within an increasingly competitive sports media landscape. It also needed to support high-frequency publishing across news, live coverage and social content. The final identity introduces a new icon inspired by the Formula One “mini-map”, acting as a directional system to reflect speed, positioning and race tracking. Supported by updated brand guidelines and enhanced motion capabilities, the system creates a more dynamic and consistent visual language across digital and social platforms, strengthening PlanetF1’s presence as the sport moves “On the Grid”.

The rebrand feels fast without relying on obvious racing clichés. The system has enough energy for live coverage and enough structure for trusted analysis.

I created The Red Umbrella, a 30 second emotional anime short about loneliness, kindness, and a connection that quietly travels across generations.

One of my main goals was to make the full 30 seconds feel like one continuous cinematic experience rather than a collection of separate AI generated shots. I planned each scene around camera direction, movement continuity, match cuts, character blocking, and seamless transitions so the story could flow naturally from beginning to end.

I built the project around consistent characters, locations, and props, then directed each moment to preserve continuity across the entire film.

The red umbrella acts as the visual thread throughout the story. What begins as a simple act of kindness eventually reveals a connection to the girl's mother, turning an ordinary object into a memory passed between generations.

My main focus was subtle emotional acting, controlled pacing, consistent anime direction, and a continuous visual flow across the full 30 seconds.

I also included a short workflow video after the final film, showing how I created the assets, structured the scenes, maintained continuity, and brought everything together in CapCut.

Loved the story behind this ❤️ The emotional connection between generations really got me.