AskSplat is an AI-powered terminal assistant built around a memecoin community. Despite strong early traction, retention was slipping — users were dropping off before experiencing the product's core value. Glaise ran quantitative research to diagnose the problem, surfacing three clear gaps: missing onboarding, no gamification loop, and zero push notifications. We redesigned the full experience in two weeks, adding structured onboarding, engagement mechanics, and re-engagement triggers. The result: a product that finally gives users a reason to come back.
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Worked on the design of an AI-powered research platform, focusing on UX, interface design, and end-to-end user flows, from study setup to insights delivery. Contributed to simplifying complex workflows and improving clarity across the product. Project still under NDA.
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Linear Concept vid
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Victor is an AI operator for macOS that handles your email, calendar, and Slack before you even open the app. The challenge: explain a product that's genuinely new, not a chatbot, not an automation tool, in 60 seconds, without dumbing it down.
Script structured in four acts: problem, agitation, solution, CTA. The problem act uses kinetic type and an abstract cursor to show the manual grind. The solution uses the real product UI, animated step by step, to show exactly what changes. Art direction follows the product's own visual language — restrained, editorial, confident.
The video was used as Victor's primary launch asset and directly contributed to increased signups and product traction, as confirmed by the client.
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