Lounès Ziani's Work | ContraWork by Lounès ZianiProduct launch motion design videos for SaaS that go viral
Joymore is an AI-powered back office built for growing real estate brokerages, helping agents streamline operations and work more efficiently.
We created two product demo videos showcasing Joymore’s AI Agent across its web platform and iOS app, highlighting how the product simplifies everyday workflows for real estate professionals. What if Uber was in pre-seed and needed a launch video?
Here's how I would make it:
Tell how they changed the industry with old footage of taxis
Explain how the problem was and how painful it was
Make the solution as simple and obvious as possible
Did I nail it? Made a paid ad video for Orchid, the AI executive assistant that lives in iMessage (YC-backed). It texts you your day, drafts replies, books meetings, you approve and it handles the rest. AskSplat is an AI-powered terminal assistant built around a memecoin community. Despite strong early traction, retention was slipping — users were dropping off before experiencing the product's core value. Glaise ran quantitative research to diagnose the problem, surfacing three clear gaps: missing onboarding, no gamification loop, and zero push notifications. We redesigned the full experience in two weeks, adding structured onboarding, engagement mechanics, and re-engagement triggers. The result: a product that finally gives users a reason to come back.