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The measurement overlay on the frame gives away that this is mid-annotation, nice to see the process not just the polished result. For a card like this do you usually lock the image ratio first or let the copy length dictate the layout?
Honestly, depends on the card. In this case the ratio is locked.
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design of the day, how do you do this and where did you get inspiration from. 🔥❤️
LUMO — AI Career Coach & Learning App 🤖✨
LUMO is an AI-powered career development app concept designed to make professional growth feel more personal, structured, and motivating.
The idea was to move away from the typical “serious career platform” look and create an experience that feels more like a supportive companion — with a friendly AI character guiding users through their next steps.
The product brings career planning and learning into one connected experience:
• personalized career recommendations based on the user’s profile;
• profile strength and progress tracking;
• curated courses and bite-sized lessons;
• personalized career roadmaps with clear milestones;
• skill building and opportunity discovery;
• a friendly AI coach that makes the experience feel more human.
Visually, we balanced a clean product interface with soft gradients, warm pink accents, and a playful 3D AI character to give LUMO its own personality without distracting from the product itself.
The result is a career platform that turns a complex question — “What should I do next?” — into a clear and approachable journey. 🚀
Would you trust an AI coach to help plan your next career move? 👀
The idea of making a career app feel more like a companion than a platform is pretty smart. The 3D character fits that direction really well too.
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
