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LOGO DESIGN: Apexforce LTD.
CHALLENGE: It was to make a logo that stood out in their industry(pesticide manufacturing), a market with maximalist design, We leaned to the opposite direction, minimalism.
SOLUTION(my thought process): As I went down the word map on the words apex and force I found apex was synonymous with peak which also related to the word mountain as in the peak of mountain. And i built it from there
RESULT: I made a triangle and made the edges soft and added the letter A from the brandname(ApexForce), finally i made the design hollow.
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Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
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Anybody coming as well?
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Vrano – Turmeric Powder Brand Identity & Packaging Design
Complete brand identity design for Vrano – a premium 100% natural turmeric powder manufacturer.The identity features a bold, modern logo with warm orange tones that instantly communicate energy, purity, and the vibrant essence of turmeric.
The system includes:
1. Primary logo lockup
2. Packaging design for stand-up pouch (500g)
3. Color palette with signature orange and complementary yellow-green
4. Typography system (Light, Regular, Semi Bold, Extra Bold)
5. Business card mockup
6. Promotional banner with strong call-to-action
The design aims to position Vrano as a clean, trustworthy, and appetizing superfood brand that stands out on spice shelves while maintaining a premium yet approachable feel.Focused on shelf impact, clarity, and natural product storytelling through vibrant turmeric imagery.What do you think of this brand system?
Feedback is always appreciated!
Ready to dominate?
👉 Say goodbye Unmemorable Logo, Branding, Social Media Post & Packaging Design Hello to memorable and Recognisable design!🌟
📩 Available for new projects
looks stunning, great job 👌
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