Destiny Ugbaje
I build Ecommerce brands that sell (and looks good doing it)
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Ecommerce Web Design: ApexForce LTD
CHALLENGE
It was to build a high converting and simple ecommerce website.
SOLUTION (My Thought Process)
I need a to make a fast loading website that is conversion focused avoiding distraction making the focus about ordering
RESULT: The website was made to made to march the brands ethos, i made the website was lightweight.
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LOGO DESIGN: HKDSH LTD. (a clothing brand)
CHALLENGE: The challenge was a make logo that is simple and versatile but with a little hidden element in plain sight that points to the core value and inspiration for the brand
SOLUTION (My Thought Process): I had to do a little research on the core concept of the brand from the name, to the meaning of the name, and I was told the brand name HKDSH was from the Hebrew word hakodesh which means 'to be set apart' or 'to be holy' . So I asked the founder why hebrew and i discovered that the goal of him founding the brand was to make modest clothing as opposed to the trends of revealing clothing and that value was from his faith, Christianity.
RESULT: I made a few sketches of HKDSH wordmarks and settled for this Extra-bold font and added a cross hidden in the whitespace that is between the letter H and K.
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PACKAGING DESIGN: ApexForce LTD.
THE CHALLENGE: It was make their first product packaging standout in the shelf in comparison to other pest control product, which are usually color filled and maximalist designs
MY SOLUTION(my thought process): In order to make it stand out i took inspo from other industries like the perfume and the cosmetic industries.
RESULT: I first made a transparent variant with a black spray head with a warning sign to help not mistake it for a perfume, but after presenting the design, the client told me that their chemical formular is susceptible to sunlight and such it won't be suitable. So, i pivoted to the an opaque white bottle leaning to the clean aesthetic, positioning the product as a kind of cleaning agent (that kills bugs as opposed to germs).
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LOGO DESIGN: Apexforce LTD.
CHALLENGE: It was to make a logo that stood out in their industry(pesticide manufacturing), a market with maximalist design, We leaned to the opposite direction, minimalism.
SOLUTION(my thought process): As I went down the word map on the words apex and force I found apex was synonymous with peak which also related to the word mountain as in the peak of mountain. And i built it from there
RESULT: I made a triangle and made the edges soft and added the letter A from the brandname(ApexForce), finally i made the design hollow.
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