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Holy Chick! is the brainchild of a foodie athlete who is on a mission to revolutionize the Filipino fried chicken experience. By bringing a combination of daring flavors and stunning visuals, complementing the same bold and creative tastes of Filipinos. They want to create a modern twist to an age-old food staple and bring it from conventional to contemporary.
Did the client come in already wanting that purple and green combo, or did that direction come from you pushing back on something more traditional? The packaging alone makes me want to try it and I don't even eat fried chicken that often.
They did specifically add it in the brief. I remember presenting another art direction but they ultimately went with this.
This is awesome
Thank you 😊
Good work Bella 👏 👍
great job
The brand guideline grid in the third shot is doing a lot of work, that color palette translates really consistently across the box, the print collateral, and the photography. Cohesive systems like that are usually where these projects fall apart.
Love seeing branding projects where the identity carries through everything, not just the logo.
This is such a fun and memorable brand identity. The bold colors and packaging instantly grab attention, and everything feels so cohesive. What was the biggest challenge in balancing such a playful visual style while keeping the brand recognizable?
Beautiful branding! The colors and packaging work so well together. 👏
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Latin tradition, reimagined.
Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.
The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.
The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.
These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.
That peach and melon color story feels specific to the brand's actual story, doesn't read like generic tropical at all. What was the trickiest part of translating Latin visual cues without falling back on the usual cliches?
There is no better feeling than getting the details just right on fully custom logotypes ✒️
very well polished wordmark!
ORBIS was built around a simple belief: every brand needs direction.
In an ever-changing communication landscape, businesses need more than visual appeal—they need a clear position and a recognizable presence. ORBIS was created as a creative studio focused on shaping that direction, transforming strategy, communication, and design into meaningful and lasting brand experiences.
Its visual identity is inspired by the concept of an orbit: a continuous path toward a purpose. The primary symbol represents an open trajectory, expressing movement, growth, and the pursuit of new opportunities. Every typographic decision reinforces that concept; from the open symbol to the upward motion embedded in the letterforms, the identity subtly communicates progress while maintaining clarity and balance.
Rather than creating logos, ORBIS develops visual systems that can evolve alongside the brands they represent. Whether through branding, digital experiences, environmental graphics, or communication, every element becomes part of a unified strategy.
Because design isn't the destination.
Direction is.
love this typography, it's so distinctive!