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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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“Pause” is more than stopping—it’s the art of intentional stillness. In a world that celebrates speed and productivity, pause becomes an act of rebellion. It invites presence, reflection, and clarity. It’s where time stretches and the background noise fades, allowing focus to emerge. That moment between inhale and exhale—silent, sacred, brimming with potential—is the very soul of pause
Beautiful execution — the gradients + contrast express the “pause” concept very effectively 👌
Interested if the identity also plays with motion or interaction states?
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
Branding is more than a logo — it’s a system.
Designed a complete brand guideline framework for Covlant, ensuring consistency across product, marketing, and digital touchpoints.
Open for branding & product collaborations.
Strong system thinking here. The consistency across typography, color, and layout feels very disciplined. Curious — how did you decide what to formalize vs leave flexible in the guidelines?
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