Fresh & Bold gets my vote. That deep red makes the can impossible to miss, and the design lets the product do the talking instead of the lifestyle shot around it. Sweet & Playful is lovely photography, but on a shelf I think the red one is the one you'd actually pick up first.
Honest take: the information-first direction wins for me. "It isn't always about body fat" is a proper hook β it speaks to the actual worry behind the product, so it stops the scroll. The product-first shot is gorgeous, but it reads more like a product page image than an ad. One...