Creating a Mature, Trustworthy Brand for Fintech StartupsCreating a Mature, Trustworthy Brand for Fintech Startups
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Sasha from Zajno
pro
• Feb 4
When a client comes in with a clear request and knows the impression they want to avoid, we know where to start.
This is how branding was born for Pareto: a fintech company for which it was important to avoid the typical startup look. Instead, we sought to create a mature and trustworthy impression by using recognizable financial symbols.
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