Engaging Spec Ad: A Heartfelt Story Featuring Panera SoupsEngaging Spec Ad: A Heartfelt Story Featuring Panera Soups
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"The Comeback Soup" is a fully produced spec ad I created for Panera Bread — built entirely around my own true story. After flying to Mexico for a full dental makeover, I had every tooth pulled and couldn't eat solid food for three months. A gluten reaction wiped out my only option. In a moment of crisis, my sister recommended Panera's soups — and they became my lifeline. I turned that real experience into a ready-to-deploy :60 brand ad with a complete storyboard, motion-animated scenes, full script, and platform-ready files for TikTok, Instagram Reels, and Meta. No brief needed. No production budget required. Just a real story that sells.
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