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One pet store that the intention was to create a brand that felt young, creative, welcoming, and emotionally close! 🐈
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Of those four, emotionally close is the hardest one to engineer - young and welcoming mostly come from colour, but closeness tends to live in whether the drawing looks like a hand made it. How many illustration rounds did it take to get the pet faces there?
I made these three pictures about three times each, haha, these are the owner's pets! Shakira (the Rottweiler), Cecilia (the cat), and Bella (the Shih Tzu) are so cute!
Cuidado que une right on the packaging itself is a nice touch, most brands would bury that line on the website instead. Was that always meant to live in the unboxing moment, or did it get added once the palette and illustration style came together?
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