Contra - A professional network for the jobs and skills of the futureOrganic content > paid ads Let me explain... When you post an ad you are paying to reach an audie...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Nicolas's avatar
Nicolas Palermo
pro
• Sep 13
Organic content > paid ads Let me explain... When you post an ad you are paying to reach an audience when you post organic content you are getting free reach from the algorithm 2 options your content is good = you get more views your content is bad = you barely get any so essentially, organic content is a testing ground if it performs, great, you can now run that as an ad if it doesn't... well, better luck next time here's the thing one can't live without the other but not vice versa if you keep throwing creatives directly into ads you will burn a bunch of cash if you instead use organic as a testing ground you can then run the best performing posts as paid ads and the ones that convert That's what i do with my clients This post got around 900k organic views as well as 1000 website clicks That's approximately $1k-3k in ad spend Knowing that, we now know that this piece of content can be run as an ad and it will perform well
Social Media DirectorSocial Media ManagementSocial Media StrategyInstagramGoogle GeminiManyChat
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started