Case Study on a Groundbreaking Ad Campaign Success

Case Study on a Groundbreaking Ad Campaign SuccessCase Study on a Groundbreaking Ad Campaign Success

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Ken Shew

pro

• 5h

Case study on a recent ad campaign!

Check it out

Claude Figma HubSpot

a link to the video instead.

Nothing But Net: Reframing Net Lease for SURMOUNT

Claude

Figma

HubSpot

Brand Design

Creative Direction

Marketing Strategy

amr ahmed

• 3h

Excellent work!

Alex Aperios

pro

• May 28

Logo design is easily my favourite of any brand project. It's also incredibly important. It sets the tone for everything that comes after.

Every project goes through heavy iteration.

Moodboards, layouts, type, web. But the logo stage is where the identity finds its foundation.

Energy Central was a blast.

Figma logodesign branding

Sharon Olusanya

• May 29

Perfect!

Serge Herasymchuk

max

• May 28

4 attributes that shape a strong brand

A brand is more than a logo. It’s a system of recognizable details people notice before they even see the name.

1. Color A single accent color can become a brand signature.

2. Typography Fonts shape the personality of a brand.

3. Character Even personal brands develop a recognizable presence.

4. Patterns Small repeated details are often what make brands memorable.

And the most interesting part - strong brands are usually recognized through small repeatable details, not just a logo. Which of these attributes do you notice most often in strong brands?

tipsandtricks Ideogram Figma

Sharon Olusanya

• May 28

Superb !

Ali Kashif

pro

• May 28

Exploring "How We Work" section

Which colour is best (both colours are the main colour guide)?

Figma UI Design Web Design

37 voted

54%

31 voted

46%

68 votes

Closed

Varun Bhagtani

• May 28

Personally leaning towards the dark blue-green version. The cooler tone feels more aligned with trust and clarity especially for a “How We Work” section. The Dark brown version has a strong cinematic mood, but the blue-green helps the structure and content breathe a bit more to me.