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Owan — Social Media Carousel Design
A modern Arabic social media carousel designed for Owan, focused on how small facility details can shape a customer's first impression.
The concept uses clean visual hierarchy, minimal layouts, and clear Arabic typography to communicate the message in a professional and engaging way.
The project was designed to maintain a premium corporate feel while making the content easy to understand and visually memorable.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sagelet is an AI communication platform that routes each prompt to the language model best suited to handle it.
The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
→ Brand Identity
→ Art Direction
→ Visual System
→ UX / UI
→ Iconography
→ Mascot Design
🔥 🔥
A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
Day 3 - Permissionless design.
Logo redesign concept for postsyncer.
lmk what you think ;)
Unsolicited redesigns are the one brief where you have to reverse-engineer the constraints yourself. What did you decide was untouchable in the original mark, and what did you feel free to throw out?