Contemporary Korean Bakery Branding Inspired by Tradition and TimeContemporary Korean Bakery Branding Inspired by Tradition and Time
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Zuhoor's avatar
Zuhoor JS.
• 7h
A contemporary Korean bakery identity inspired by the relationship between baking, tradition, and time.
At the heart of BAEK is a hand-drawn clock, where Korean pastries, cakes, and bakery objects become markers of time, celebrating the baking process and recipes passed down through generations.
The custom hand-drawn logotype features a distinctive “K” subtly influenced by Korean Hangul characters.
A playful yet considered identity brought to life through lettering, illustration, and packaging.
Adobe IllustratorletteringBrand DesignBrand Strategy
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Huzaifa 's avatar
Huzaifa Rafique
• 4h
The hand-drawn clock idea is so clever, and that loose logotype feels warm and personal.
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