SURCO | Latin Bar & Restaurant Brand Identity

SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.

I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.

The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.

Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design

Full project: https://www.behance.net/gallery/255628447/Surco

Beautiful work!

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