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Roberts & Co. A new identity built around certainty.
A complete brand identity for Roberts & Co, an independent firm of Chartered Surveyors and Registered Valuers.
The brief was to move the brand away from the conventional, corporate language of surveying and create something that felt established, considered and quietly premium.
We developed a refined visual identity built around restrained typography, a deep neutral palette and a more editorial approach to communication, giving Roberts & Co a distinctive presence across both digital and physical touch points.
From business cards and stationery to advertising and the new website, every element was designed to feel consistent, confident and unmistakably Roberts & Co.
Brand identity. Art direction. Digital.💯
Designed by Fabricatr.
#BrandIdentity #Branding #Rebrand #CreativeStudio #ArtDirection #WebDesign #Contra #PropertyBranding #Surveyors #RobertsAndCo
The network for creativity
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AI is going to make websites much easier to build.
And much faster.
I'm pretty sure of that.
But I don't think this makes web design less valuable.
It makes good web strategy more valuable.
Because there will be no shortage of websites that look good.
The real question is whether the website has a job.
For me, that job is pretty simple:
Bring the right traffic.
Build trust quickly.
Turn that traffic into leads.
Send those leads where the business can actually do something with them.
That's what I'm trying to build around real estate.
Not just another nice-looking website.
A proper online asset that actually has a role in the business.
Amazing work!
Built a coffee brand around the feeling of being local. ☕️
LOCAL is a modern café identity designed to feel warm, calm, premium, and familiar - without falling into the usual coffee-brand clichés.
From the wordmark and earthy color palette to typography, packaging, uniforms, and real-world applications, every detail was created to make the brand feel like a natural part of everyday life.
Brand Identity • Art Direction • Packaging • Visual System
What do you think - would you stop by LOCAL for a coffee? 👀
#BrandIdentity #Branding #CoffeeBrand #CafeBranding #PackagingDesign #VisualIdentity #GraphicDesign #BrandDesigner #CreativeDirection #ContraDesigner
Branding 😍
KARMAE: ASTER | Brand Identity, Packaging & 3D Direction
ASTER explores the softer side of KARMAE.
Where Orbit leaned into shadow, mineral weight and atmosphere, ASTER brings the same brand world closer to light. Frosted glass, pale botanicals, muted metallics and softer tonal contrast create a quieter, more tactile expression without losing the core identity behind it.
For this refresh, I kept the original KARMAE foundation and expanded the system rather than replacing it. The goal was to show how one brand can hold two very different moods while still feeling cohesive across product, packaging and visual direction.
Everything shown here was designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders built in Blender.
Part one of ASTER.
aster > orbit ngl